Fashion in Motion: SIBLING

Fashion in Motion is a series of live fashion shows at the V&A featuring leading fashion designers from across the world. Knitwear collective SIBLING presented highlights from the label’s menswear collections.

Formed in 2008 by Joe Bates, Sidney Bryan and Cozette McCreery, SIBLING were known for their colourful and playful, luxury knitwear. Their menswear collections were admired for their alternative and sometimes outlandish designs.

SIBLING was conceived as an antidote to traditional menswear. Using conventional pieces as a starting point, they created the likes of sequin-encrusted leopard twinsets, knitted 'denim' trucker jackets and hand-crocheted pieces. Their 'Knit Monsters', for example, were – in their own words – "about taking the idea of a very traditional twinset and making it into something that was a complete covering". They launched SISTER x SIBLING womenswear for spring/summer 2012.

Their designs drew on a diverse range of inspiration. As described by Bryan and McCreery in the behind the scenes video of their Fashion in Motion, these influences could range from West Side Story's cinematography to youth tribes to music and reportage photography.

SIBLING were recipients of awards from NEWGEN Men and Women and received the Fashion Forward award for Menswear in 2013. Further accolades included receiving the first Dulux colour award in 2013 and being the European winners of the International Woolmark Prize in 2013/14. In March 2017, the label went into voluntary liquidation.

Today's knitwear is more than novelty Christmas jumpers and grey V-necks. It can be fun, joyful, rebellious and young at heart


Catwalk highlights

Fashion in Motion: SIBLING, 2014. © Victoria and Albert Museum, London

Behind the scenes

Explore previous Fashion in Motion catwalk events.