Awakening

Immerse yourself in a digital fashion experience and try-on digital garments through AI-powered smart-mirror technology

+44 (0)20 7942 2000
Awakening photo

Step into a digital fashion shoot, a creative collaboration between artist/designer Gary James McQueen and photographer Simon Emmett. Virtually try-on couture garments and take a snapshot of yourself in Gary James McQueen’s latest designs through AI-powered virtual try-on. This display considers inclusivity in fashion, as all the looks are readily accessible through a smart-mirror or a chatbot and then digitally tailored to fit any size on the spot.

Creative artwork and designs by Gary James McQueen. AI virtual try-on and smart mirror technology powered by TexelModa. Virtual production by Shapeshifters. Lighting Artist Anton Palmqvist
Supported by Epic Games

Join the Awakening creators on Saturday 24th September to hear about their creative process.
https://www.vam.ac.uk/event/W3BGlOK6l4l/talk-digital-fashion-24-september-2022

Part of London Design Festival and Digital Design Weekend at the V&A
#LDF22 #DDW22

Background image: Awakening by Gary James McQueen and Simon Emmett