Festival
London Design Festival 2022
Step into an entirely digital fashion shoot, a creative collaboration between artist/designer Gary James McQueen and photographer Simon Emmett. Virtually try-on couture garments and take a snapshot of yourself in Gary James McQueen’s latest designs through AI-powered virtual try-on. This display considers inclusivity in fashion, as all the looks are readily accessible through a smart-mirror or a chatbot and then digitally tailored to fit any size on the spot. Explore how new technologies can be applied to reimagine a more sustainable way to experience fashion.
Creative artwork and designs by Gary James McQueen. AI virtual try-on and smart mirror technology powered by TexelModa. Virtual production by Shapeshifters. Lighting Artist Anton Palmqvist
Supported by Epic Games
Part of London Design Festival and Digital Design Weekend at the V&A
#LDF22 #DDW22
London Design Festival 2022