Display On now until Sunday, 22 March 2020

Manners and Modernity: Ukiyo-e and etiquette on the Seibu Railway

Name: Manners and Modernity: Ukiyo-e and etiquette on the Seibu Railway
Start: 2019-03-20 10:00:00 +0000
End: 2020-03-22 17:30:00 +0000
Location: V&A South Kensington

A selection from a gift of nine ‘manner posters’ displayed across Tokyo’s Seibu Railway network between 2016 and 2019.

Wednesday, 20 March 2019 – Sunday, 22 March 2020
10.00 – 17.30
Japan, Room 45, The Toshiba Gallery, V&A South Kensington
Free event

Manners and Modernity: Ukiyo-e and etiquette on the Seibu Railway photo

Featuring courtesans, Kabuki actors and other images found in ukiyo-e woodblock prints the posters illustrate the bustle and thrill of city life in modern Japan. Humour tempers the message about how to be a well-behaved commuter. The display includes original ukiyo-e prints which depict some of the artistic influences that inspired the posters.

Images from left to right:
‘Please do not rush onto trains’, March 2017.
‘Please do not use smartphones while walking’, July 2017.
‘Please consider others when moving bulky luggage’, October 2017.
Offset printed on paper

Yumiko Yokoyama (Art Director) and Takahiro Kadowaki (Illustrator) for the Seibu Railway through the agency of Dentsu Inc. Tokyo.

Gift of the Seibu Railway Co., Ltd

Exhibition