Manners and Modernity: Ukiyo-e and etiquette on the Seibu Railway

During these exceptional times, the health and wellbeing of our visitors and staff is our highest priority. In line with the latest advice from Public Health England, all V&A sites (South Kensington, Museum of Childhood, Blythe House, V&A Dundee) are temporarily closed. Due to the ongoing impact, we have made the decision to cancel this display.

Images from left to right:
‘Please do not rush onto trains’, March 2017.
‘Please do not use smartphones while walking’, July 2017.
‘Please consider others when moving bulky luggage’, October 2017.
Offset printed on paper

Yumiko Yokoyama (Art Director) and Takahiro Kadowaki (Illustrator) for the Seibu Railway through the agency of Dentsu Inc. Tokyo.

Gift of the Seibu Railway Co., Ltd