Made in Code: Reimagining the Experience of Fashion

This prototype installation, funded by the Arts and Humanities Research Council, presents a state of the art creative and technical collaboration at the V&A. It showcases the potential of digital media in fashion, performance, film, games, archives and cultural contexts.

Have your body motion captured, and your movements will then be translated into a costume-based avatar-dressed in the fluid garments of British fashion designer Maria Grachvogel. The experience will be both individual and immersive. 

Please read the attached 'How to Join' document before booking a slot for the experience.

The Business of Fashion, Textiles & Technology Creative R&D partnership, led by Jane Harris, Chair of Digital Design and Innovation, University of the Arts London, is funded by the Arts and Humanities Research Council as part of the Creative Industries Cluster Programme.

Project partners include:
University of the Arts London
Victoria and Albert Museum
University College London
Maria Grachvogel
Numerion Software
Happy Finish
Holition
Move AI

Image © Reimagining the Experience of Fashion: the Business of Fashion, Textiles & Technology, AHRC funded Creative R&D Partnership led by University of the Arts London.