This Much I'm Worth

Rachel Ara's neon installation for the London Design Festival questions value, worth and algorithmic bias

+44 (0)20 7942 2000
  • Saturday, 14 – Sunday, 22 September 2019

  • Tunnel Entrance

  • Free event

This Much I'm Worth photo

A digital art piece that continually displays its sale value in Korean Won through a series of complex algorithms called "the endorsers". The artwork’s materials connect with the history of neon and its use in the sex trade. It is both a functional object and spectacle seeking to question values, worth and algorithmic bias.

Part of Digital Design Weekend and London Design Festival