The Platinum Jubilee emblem competition

The Royal Household in partnership with the V&A invited young people aged 13 – 25 to design an emblem for The Queen's Platinum Jubilee in 2022.

The V&A Platinum Jubilee Emblem Competition has now closed and the winner has been announced.

Nineteen-year-old Edward Roberts, a graphic design student from Nottinghamshire studying at Leeds University, has won a national competition run by the V&A in conjunction with Buckingham Palace, to design an emblem for the Queen's Platinum Jubilee in 2022.

Edward's winning emblem will be prominent at celebrations marking Her Majesty's 70 years as Monarch, including street parties and televised national events. It will also appear on Jubilee publications, merchandise, official websites and the Royal Family's social media accounts.

Edward chose purple for his design, a colour which traditionally symbolises Royalty. In consultation with the Royal Collection Trust, the purple used in the final emblem is the shade which most closely corresponds to the purple in Her Majesty The Queen's Robe of Estate and Coronation Gown. Edward included a circle to border St Edward's Crown, to create the impression of a Royal Seal, and incorporated the number '70', signifying the Platinum Jubilee, within the top of the Crown. The font used for the lettering is 'Perpetua', which means 'forever', and reflects the font style that appeared on Her Majesty's Coronation Order of Service in 1953.

Edward said:

For my design, I wanted to give a modern twist to the iconic elements of St Edward's Crown, and so I created a continuous line, which I felt was a fitting representation of The Queen's reign.

Edward Roberts, competition winner

The winning design was chosen by a panel of graphic designers, visual artists and design professionals, experts from the V&A, the Royal College of Art, the Design Museum, and a representative from the Royal Household, chaired by V&A Director Tristram Hunt. The competition was open to young people aged between 13 and 25 from all over the United Kingdom.

Four shortlisted emblem designs for the Queen's Platinum Jubilee
Left to right: shortlisted designs by Louise Kernohan, Kari Webb, Edward Teather and Katherine Lovell

Nine shortlisted emblem design entries have also been selected. These will be displayed at the V&A in June 2022, alongside Edward's winning design.