Curious Alice: the VR experience

Produced as part of Alice: Curiouser and Curiouser

Opening on Saturday, 27 March 2021

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Experience a mind-bending virtual trip into Wonderland...

Curious Alice invites audiences to tumble down the rabbit hole and embark on a mind-bending trip into Wonderland through the playful dimension of virtual reality (VR). This new VR experience is the result of an innovative partnership between the V&A and HTC Vive Arts, produced by immersive games studio PRELOADED and featuring original artworks by Icelandic illustrator Kristjana S Williams. The experience presents a fully immersive, interactive re-imagining of Wonderland, celebrating one of the most iconic and inspiring stories of all time – the subject of the V&A's major 2021 exhibition Alice: Curiouser and Curiouser.

Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020
Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020

From rabbit holes to psychedelic mushrooms, flamingos to hedgehogs, Wonderland is the perfect world to explore in virtual reality. Curious Alice encourages audiences to reward their curiosity by navigating a fantastical landscape, interacting with the book's famous characters and completing a series of curious challenges. Race against the clock to capture the White Rabbit's missing glove; solve the Caterpillar's mind-bending riddles; defeat the Queen of Hearts in a curious game of croquet.

Curious Alice is now available to download through VIVEPORT and experience at home, at a cost of £4. Visitors to the Alice: Curiouser and Curiouser exhibition will be able to experience a shorter version, A Curious Game of Croquet, via VR headsets within the gallery.

Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020
Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020

Alice: Curiouser and Curiouser reflects the global impact and legacy of the Alice books across creative disciplines. Since their creation the Alice books, with their mind-blowing ideas and concepts, have been a source of inspiration for new technologies from silent film to CGI. It has been an extraordinary adventure to work with HTC Vive Arts and Preloaded to take our exhibition into a playful new dimension of VR.

Kate Bailey, Curator of Alice: Curiouser and Curiouser
Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020
Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020

The VR experience has been produced by PRELOADED and the V&A, supported by HTC Vive Arts. It features the beautifully surreal Victorian-esque illustrations of Kristjana S Williams, a long-term collaborator with the V&A. Originally commissioned for the V&A's exhibition publication, Kristjana's eye-popping collaged landscapes make the perfect aesthetic to explore Wonderland in a new dimension.

Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020
Still from 'Curious Alice', a VR experience created by the V&A and HTC Vive Arts. Featuring original artwork by Kristjana S Williams, 2020