Friday Forum: Behind the Brand - Women in Fashion

Mary Quant was her own brand ambassador and took a visionary approach to promoting her designs. Using her example as a starting point, we will discuss the work of women shaping current fashion through design, marketing, and media. We will hear from marketing and branding specialists at Condé Nast and American Vogue, industry insiders at Selfridges and Harvey Nichols, as well as independent entrepreneurs, designers, writers and vloggers. The day will explore the opportunities and challenges of building a brand in the fashion industry today, while focusing on issues such as diversity, social media and fashion forecasting.