Professional development course
Generating New Income Streams

Monday 12 March 2018 - Friday 16 March 2018

  • Monday 12 March 2018 - Friday 16 March 2018

  • Seminar Room 2, South Kensington

  • Course price £1,200.00

  • Call +44 (0)20 7942 2000 to book

    9.00 – 17.30, Monday-Sunday (closed 24-26 December)

Cultural organisations are required to generate income, but how can museums, galleries, art venues and heritage sites better identify and monetize their assets? Learn to improve and expand your knowledge of commerce and enterprise through a range of insights into retailing, licensing, publications, venue hire, online engagement and catering, combined with case studies, individual surgeries, and group feedback.

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We are thrilled to be able to share our knowledge and insight in this field with many museum colleagues from around the world through this course. Dr Tristram Hunt, Director of the V&A

Course Overview

Led by specialist staff from the V&A, this course considers core topics – such as how to create products, set up shop, members’ organisations, ticketed programmes, catering and events. These will complement and support the visitor experience, whilst also generating income. The course ends with a half day Q&A with the V&A’s external partners so that participants can explore the landscape from a commercial perspective.

All teaching is delivered by experts from the V&A and includes both talks and hands-on workshops to suit different styles of learning. You will also be able to share projects you would like to develop during and after the course.

By the end of the course, the you will have:
• Increased your knowledge of how to identify and develop your institution's assets
• Discovered how to objectively assess where best to focus your efforts
• Explored how to foster a culture of experimentation whereby ideas are tested and incrementally shaped
• Met with peers from around the globe and become part of an international network of museum learning professionals


Email to register your interest in applying

This course is only open to museum / creative industries professionals. Short Skype interview will also take place after application.

Enrol Now

Professional development course: Generating New Income Streams

12 March 2018 - 16 March 2018


Call to book +44 (0)20 7942 2000

Need help enrolling? Talk to the admissions team:

+44 (0)20 7942 2000

Open 9.30 - 17.30, Monday to Sunday (closed 24-26 December)