How to generate income for your museum

Professional development course

+44 (0)20 7942 2000
Cultural organisations are increasingly required to be resilient and sustain financial growth but how can we identify and monetise our assets while staying true to our purpose? 

As museums and cultural organisations, we have had to build back, and increase participation and profitability. This six-week online course will cover the key considerations in commerce and enterprise and will give you inspiration, insights and practical takeaways to help you optimise your retailing, licensing, events, online engagement, membership and other commercial activities. 

course photo
Portrait of Course Leader Katie Roden

Course Leader
Katie Roden

Katie Roden is a consultant specialising in commercial, brand & communications strategies for culture, entertainment and the arts. Over thirty years of experience, including as Strategy Lead at the V&A Academy, she has worked with book publishers such as Penguin Random House and consumer brands from O2 to WHSmith.

Thanks for the great course, it was a pleasure to learn and I've felt that I've grown a lot as a practitioner. Previous Professional Development course attendee

Course overview

Led by specialist staff from the V&A, and including the latest innovations in monetisation, this course considers core topics – such as how to create products, set up a shop, members’ organisations, understanding and engaging digital audiences, ticketed programmes, catering and events. These will complement and support the visitor experience, whilst also generating income. The course will help increase your knowledge of how to identify and develop your institution's assets and how to objectively assess where best to focus your efforts. You will also explore how to foster a culture of experimentation whereby ideas are tested and shaped.

 This online course comprises live presentations, panel discussions, exclusive interviews, and group workshop sessions, designed to create an engaging and interactive experience in whichever time zone you are joining from. 

V&A Academy Online. A learning environment you can trust.

V&A Academy Online courses are built using the latest Microsoft software. Tune in to expert lectures live, or catch up later on demand. Download handouts and presentations. Join the discussion in a secure, closed class environment, wherever you are.

Enrol now

Professional development course: How to generate income for your museum

6 November 2024 - 11 December 2024


Need help enrolling? Talk to the admissions team:

+44 (0)20 7942 2000

Open 10.00 - 13.00, Monday to Sunday (closed 24-26 December)