Past Display Ran from 3 February 2018 to 19 August 2018

Printing a New World: Commercial Graphics in the 1930s

In the 1930s, advances in manufacturing and technology reached into every aspect of daily life, from construction to domestic chores to entertainment.

This display revealed the daily lives of ordinary people during a time of rapid change and technological innovation, through distinctive examples of small commercial graphic design jobs from British, European and American designers.

Display Highlights

Sheet steel for better homes, booklet, issued by the British Steelwork Association, 1930s, England. Museum no. 38041800898447. © Victoria and Albert Museum, London

Rehousing with the aid of electricity, booklet, issued by the British Electrical Development Association, 1934, England. Museum no. 38041800576480. © Victoria and Albert Museum, London

Lincoln Zephyr V12 pour l'elite, brochure, designed by Draeger Brothers for Matford SA, 1936, France. Museum no. 38041800898249. © Victoria and Albert Museum, London

Zn: what do you know about zinc?, booklet, Zinc Development Association, 1930s, England. Museum no. 38041800576530. © Victoria and Albert Museum, London

Frosted foods: purity, economy, convenience, leaflet, printed by Lund, Humphries and Co. Ltd, issued by Birds Eye Ltd, 1930s, England. Museum no. 38041800576332. © Victoria and Albert Museum, London

Telefunken Radio-Grammo Musikschranke, brochure, printed by Orell Füssli, issued by Telefunken, 1934, Germany. Museum no. 38041800898439. © Victoria and Albert Museum, London

Ski-ing kit, brochure, Fortnum & Mason Ltd, 1930s, England. Museum no. 38041800898298. © Victoria and Albert Museum, London

Lactoid: the casein plastic, booklet, designed by Maurice V. Bennett for Lund, Humphries & Co. Ltd, issued by British Xylonite Co. Ltd, 1938, England. Museum no. 38041800977852. © Victoria and Albert Museum, London

Claudegen neon signs: a few typical installations, brochure, printed by Wilkes & Co., issued by Claude-General Neon Lights Ltd, 1930s, England. Museum no. 38041800977902. © Victoria and Albert Museum, London

Past Events

Background image: Lincoln Zephyr V12 pour l'elite, brochure, designed by Draeger Brothers for Matford SA, 1936, France. Museum no. 38041800898249. © Victoria and Albert Museum, London