Display On now until Sunday, 19 August 2018

Printing a New World: Commercial Graphics in the 1930s

In the 1930s, advances in manufacturing and technology affected every aspect of daily life, from construction to domestic chores to entertainment.

FreePlan a visit
  • On now until Sunday, 19 August 2018

  • Room 102

  • Free

Distinctive examples of small commercial graphic design jobs from British, European and American designers reveal the daily lives of ordinary people during a time of rapid change and technological innovation.

Display Highlights

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Sheet steel for better homes, booklet, issued by the British Steelwork Association, 1930s, England. Museum no. 38041800898447. © Victoria and Albert Museum, London

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Rehousing with the aid of electricity, booklet, issued by the British Electrical Development Association, 1934, England. Museum no. 38041800576480. © Victoria and Albert Museum, London

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Lincoln Zephyr V12 pour l'elite, brochure, designed by Draeger Brothers for Matford SA, 1936, France. Museum no. 38041800898249. © Victoria and Albert Museum, London

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Zn: what do you know about zinc?, booklet, Zinc Development Association, 1930s, England. Museum no. 38041800576530. © Victoria and Albert Museum, London

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Frosted foods: purity, economy, convenience, leaflet, printed by Lund, Humphries and Co. Ltd, issued by Birds Eye Ltd, 1930s, England. Museum no. 38041800576332. © Victoria and Albert Museum, London

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Telefunken Radio-Grammo Musikschranke, brochure, printed by Orell Füssli, issued by Telefunken, 1934, Germany. Museum no. 38041800898439. © Victoria and Albert Museum, London

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Ski-ing kit, brochure, Fortnum & Mason Ltd, 1930s, England. Museum no. 38041800898298. © Victoria and Albert Museum, London

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Lactoid: the casein plastic, booklet, designed by Maurice V. Bennett for Lund, Humphries & Co. Ltd, issued by British Xylonite Co. Ltd, 1938, England. Museum no. 38041800977852. © Victoria and Albert Museum, London

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Claudegen neon signs: a few typical installations, brochure, printed by Wilkes & Co., issued by Claude-General Neon Lights Ltd, 1930s, England. Museum no. 38041800977902. © Victoria and Albert Museum, London