London Design Festival
Designers in the Middle is an initiative that was founded in 2008 by Rona Meyuchas, the founder and creative director of Kukka. Rona initiated Designers in the Middle as a concept back in 2008 when she moved from London to the Middle East.
As a citizen of the world, Rona works internationally but at the same time she is stimulated by local craft, heritage and manufacturing techniques. In the Middle East, there is a rich culture of arts and crafts however, unlike other regions, these are not easily accessible among neighbouring countries such as Lebanon, Israel, Palestine, Jordan, Egypt and Iran.
“The content of Designers in the Middle is not political at all and that is also one of the reasons the “East” word after the “Middle” is not mentioned. What interest me is to bring out the person/designer behind its work. I am hoping you will find the beauty behind it.” Rona Meyuchas
Rona Meyuchas-Koblenz, Creative Director and Founder, Kukka
Nada Debs, interior architect and designer
Rami Tareef, Designer, Rami Tareef Studio
Chaired by Suzanne Trocmé Editor at Large, Wallpaper*
Global Design Forum
Part of London Design Festival at the V&A