Star Wars: A New Hope was released in 1977. The first film of George Lucas’ trilogies was the most successful in American history and grossed over $290 million. Sequels released in 1980 and 1983 were equally successful.
Children loved the special effects, which at the time were mesmerising, and the futuristic feel of the films had them hooked. The films captured their imagination and paved the way for the merchandising that accompanies many films today. A whole host of toy figures, spacecrafts and toy guns were available, as well as costumes, stationery, bedroom accessories and slippers.
In 2005, twenty eight years after the first release, the final Star Wars film Revenge of the Sith was released starring Ewan McGregor and Natalie Portman. Merchandising now includes video games, DVDs and even iPod covers.