Staffordshire potter and entrepreneur Josiah Wedgwood (1730 – 95) was a pioneering tastemaker, marketeer and social campaigner. In 1759, Josiah founded his ceramics company which achieved global success and remains in production today. Designs and wares saved by the factory and Wedgwood family grew into one of the most important industrial collections in the world. Comprising over 175,000 works of art, ceramics, manuscripts and photographs, the V&A Wedgwood Collection documents production up to the present day, showcasing innovations in taste and fashion spanning over 260 years.